Know that it drives us


  1. That we did
  2. That we can do


Design is not just what it looks like and feels like. Design is how it works.
- Steve Jobs

To us design isn’t just in the beauty. We strive to go beyond the aesthetics to focus on the functional aspects of design. We’d rather be a sensuous damsel than a sexy bimbet.

To us, it all makes sense only when it impacts your bottomlines. We pride on our creative strategies to help you drive home growth and some measurable business values. Being beautiful happens by default.


That we did

  1. Student Living

Overview : MS Ramaiah Group wanted to create a state-of-the-art student accommodation facility infrastructure in Bangalore to cater to the ever-growing student populace in the city. There are folks thronging from all parts of the world to study at some of the City’s finest institutions. Student Living was to be an answer to all those seeking comforts of a student life in a well managed living quarter
Challenge : Students conventionally have settled to accept “frugal, underserved and compromised” accommodations. Our work, therefore, had to not just present a new possibility but also overthrow that deep-rooted culture
Result : We created an identity and communication that “hit the nail in its head”. Demonstrated the “Student Life Culture” that the brand wished to espouse through engaging photography, website, Adverts and promotional material


  1. Baghirathi

Baghirathi is a brand committed to excellence. With a strong management focus, efficient team and state-of-the-art infrastructure, they were seeking to disrupt the transport market by bringing in a professional and service-oriented business model.

Baghirathi came to us to refurbish their visual identity.

Challenge : The local transport industry is plagued by ill-managed and badly-serviced players. How could we, with visual language, communicate the brand’s freshness and professionalism.

Result : Starting with their logo, we revamped their entire brand identity with a series of interventions including identity, website and marketing materials.

  1. Nomads

The Nomads were passionate, quirky and slightly off-minded. They wanted to create a disruptive new travel business that promoted offbeat ideas, destinations and concept.

Young and fresh-off-the-college, they came to us to help them give their vision an identity

Challenge : Offbeat Travel wasn’t an “in” thing. Our work, therefore, had to not just create an identity but also play a larger role of evangelizing people

Result : We gave Nomads a face, effectively translated the founders’ vision into an identity. Their logos, communication, language, marketing material – everything disrupted the travel industry and got people to get up and look.

  1. Nirvana Live

Nirvana Live was founded with a very clear vision – to act as a platform for the arts in India. It is an artistic consultancy that conceptualizes, develops, produces and promotes festivals in all realms of the performing arts. Nirvana Live aims at promoting “Cultural Diplomacy” – an idea to bolster international cultural dialogue through artistic showcase and exchanges.

Challenge : It was a sweet nightmare to bring together the dichotomy of Nirvana Live. Founders were fresh, young entrepreneurs with passionate blood who set out to do ambitious “serious” stuff. Its identity definitely had to reflect both in good harmony.

Result : Nirvana Live’s overall visual language maintained a certain “neatness” and “geometry”. Twist here was to represent “R” in its hindi syllable to demonstrate the strong local focus with global aspiration. That India went on to adapt a similar looking symbol for its currency was a play of destiny !


  1. The Tamara Confluence

The Tamara Confluence was an annual festival of art, culture, music and literature focused on the idea of sustainability. Free to access, the festival was hosted at an exotic locale with some of the finest minds in attendance.

We were, again, to give the words a pretty face.

Challenge : While the identity and the offshoots thereof had to appeal to the youth, it was equally important to maintain a certain sanctity – that of the seriousness of its cause and vision

Result : The logo represents positive show of hands, in different colors all united by the strength of a common fold. This was to demonstrate 1. That all diverse cultural events tied back to a common cause and 2. The power of individual expression.

  1. Greyscale

Greyscale was a recently founded architectural studio based in Bangalore. Founded by experienced architects with a taste for the modern contemporary, the studio wanted to reframe their paradigm.

Challenge : With clients being creative artists themselves, it is bit of a hard task to encapsulate their philosophy into a visual identity. Endless meetings, hours of discussions and deliberations ensued.

Result : We spent a zillion hours going through the history of contemporary architecture, client’s works to look for a clue of their underlying style. The identity and other extensions are brutally simple, honest and devoid of all the frills – just like their works.

  1. Octavium

Passionate musicians came together to create an institution for the love of music. Thus was born, Octavium – a young and stylish music school with state-of-the-art infrastructure and some fine business ideas.

Challenge : There are “musical hobby classes” and then there are academies promoting the love of music. We had to clearly establish the distinction here.

Result : Octavium’s website found inspiration in a Google Doodle commemorating Les Paul. A nice mix of illustrations, new-age technology platform makes for a simple yet impressive digital experience.

That we can do

STRATEGY.DESIGN.TECHNOLOGY

Much of what we do revolves around these three tenets. Every project starts with an in-depth understanding of your business by means of thorough research, which informs our strategy and planning. The insights gathered are then put to practice by leveraging appropriate design and technological tools.


STRATEGY

We translate research insights into marketing and business strategy. Our team devises a clear plan to achieve core brand and business goals, from raising awareness and shaping brand perception to creating engaged user bases and catalyzing specific behavior.

  • Brand planning & marketing
  • Product strategy
  • Business & organizational consulting
  • Integrated Campaigns & Marketing Communications
  • Search strategy (SEO & SEM)
  • Social media strategy

DESIGN

Axis's creative team develops brand experiences across multiple channels and digital touchpoints, with the goal of combining inspiration and usability to communicate clear brand messages that drive engagement and action. Our interaction designers and content strategists create the architecture for platforms and experiences that are intuitive and enjoyable to use, while exceeding clients' business and marketing goals.

  • Creative conceptualization
  • Content strategy & Copywriting
  • Brand Identity & Visual Design
  • Brand Collateral
  • Marketing & Communication Design
  • Advertising
  • Photography
  • Interaction design
  • Branded environments
TECHNOLOGY

Axis helps you build technology platforms to help aide your business. We build systems to be scalable, stable and extensible, while delivering user-centric functionality. We work with client teams to identify and employ the right suite of technologies to ensure each solution is realized as intended.


  • Technical Design + Architecture
  • Website Development
  • Content Management Systems
  • Social Technology
  • Web + Rich Media Applications
  • Learning Management Systems
  • Hosting + Support
  • Search Technologies
  • e-Commerce Gateways
  • Mobile Devices

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