Who is We
We’ll be
honest here – for months, we struggled with what we have started to
call “The Flipchart Syndrome” – when procrastination meets
half-baked intellectual mumbo-jumbo, this is born. It’s a chronic
disease where one consumes endless amounts of flipcharts, boards,
markers and dusters to arrive at “that perfect definition”.
“Something that will appeal to business leaders, design
enthusiasts, industry patrons and consumers alike” we thought. Of
course, there was no end to it. Until on one fateful night we
decided, “Screw it, lets write what the damn heart’s beating to
say and to hell with what folks think”. So, be careful – what
follows isn’t an engineered-to-sell piece of literary genius but
rather honest confessions of passionate madmen.
Axis Design
isn’t (just) a “Studio” or an “Agency”. For us it’s a
temple that worships the faith of Design. We are an
innovation-centered design practice. A bunch of young and passionate
objectophiles that, quite sincerely, believe in the idea of Design
being an answer to the aching, broken world we wake up to every
morning.
So, we end up
working with businesses, organizations and individuals on challenging
and impactful projects to deliver some killer experiences. In so
doing, we design all kinds of stuff – logos and stationery to
advertising and communication to retail environments and websites. We
like to call ourselves design catalysts, well equipped to drive
tangible business value by means of creative technology solutions.
We don’t
really care how big or small you are, what industry you belong to or
your past as long as you 1. Bring to us a challenging project 2.
Allow us our Creative Freedom and 3. Promise to pay us well !
Think not
much, if something has to be created or bettered or even done away
with, we’re your guys.
How is we
came ?
Axis Design
was born on a fateful night of 14th
August (we didn’t plan to coincide with the Indian independence day
#motherpromise) when two men met in their high spirits (yes, all pun
intended) to mull over their lives. Ajay and I had our letters of
offer from MNCs, like every other college kid, but there was
something pinching deep inside. We did not want to be corporate
slaves slogging our arses away to mundane days, drunken weekends and
heavier bank accounts.
There was a
calling deep inside and there was no escaping it. So, armed with a
flyer in hand, we were on road knocking door-to-door seeking
business, gate-crashing conferences, pestering business owners and
surviving cold responses. Admittedly, we were novices and knew
nothing of the fanciness we espouse today. Days were hard and long
and months passed to no avail. While everything else was drying up,
what remained unscathed was our unflinching, almost foolish hope.
Why we share
this, you ask? This is a story that really demonstrates who we are in
all its brutal honesty and we aren’t ashamed of this past. Its
really what made us.
Because some stories are just worth being told!
We is
Peepals.
Yes, Axis is
all about its people. Nothing more and nothing less. We are a young
team of passionate mad-men – well-bred, highly-experienced and
thoroughly-appointed – who are just a wee bit more than all that’s
mentioned. Its important to note that none of us really think we
“work”.
Vinod
Kumar
The Milkha
Singh of Axis. Vinod loves doing what we all hate – to scout for
business. Armed with a degree in Computer Science and another
quarter in business management, Vinod prowls the business landscape
with eyes sharp as a hawk. He takes all our bar bills and liaises
with Pizza Hut to keep us happy. In addition to all else, Vinod is
the Chief Priest at the Axis Temple.
Parthiban
R
With his
hands stuck to the keyboard and the tiny arse to his swiveling chair
,Parthi can easily be a brand ambassador for a super-strong
industrial adhesive. The techie brain behind all the awesomeness at
Axis, he often doubles up as our stress-buster doling out gems of
one-liners every now and then. If in a meeting and we all crack-up
suddenly, just look at the frail and bony figure. He will be the
cause.
Ajay
Ramachandran
Ok, do this
once. Find the best agencies in India and look up their Creative
Director. 7/10 its going to be a bloody Malayali. In this respect, we
are no exception. Cheta, as he is fondly called, is our creative
guru. Spends endless hours doing sweet nothing, consumes mashable for
breakfast and adores a bitch (literally) for a life-partner. At
heart, he is an irritatingly perfectionist creative maverick. As a
full-time job, he also contributes aggressively to the bottomlines of
ITC Ltd.
Btw, he is
called “Muttha”.
Anu Pillai
Must admit,
she has got a million dollar, 1000-watt smile that can brighten up
your day and that’s all you can know about her. So quiet that she
can even put silence to shame. Its also important that we mention –
Anu is a malayali too ! #whatsupwiththesemallus
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